Apple's iconic ‘1984' Super Bowl ad aired on this day 39 years ago

Posted By TheNewsCommenter: From 9to5mac.com: “Apple's iconic '1984' Super Bowl ad aired on this day 39 years ago”. Below is an excerpt from the article.

Almost 40 years ago, Apple Computer aired its now-iconic commercial introducing the Macintosh during Super Bowl XVIII. Although “1984” became a cultural phenomenon and a watershed moment for product launches, Apple’s Board of Directors was against it from the start.

On January 22, 1984, Apple became a household name when it aired the enormously popular “1984” ad during a break in the third half of Super Bowl XVIII. Directed by Ridley Scott (the same guy behind Alien and Blade Runner) and created by Apple’s former advertising agency (Chiat/Day), the 60-second ad was inspired by George Orwell’s novel 1984, which foreseen a dystopian future, controlled by a televised Big Brother-like figure (a veiled jab at IBM).

The ad begins with the echoing tones of an alarm and the marching of dozens of bald men dressed in gray clothing walking toward a big screen in an industrial hall. An ominous voice of a man speaking on a large screen is revealed as the marching men sit down in front of it.

Meanwhile, a woman wearing athletic clothing and a white tank top with a drawing of a Macintosh is being chased by four police officers in black riot gear, presumably Thought Police from Orwells 1984 novel. Wielding a giant sledgehammer, she races toward the men fixated on a speech by Big Brother.

We have created, for the first time in all history, a garden of pure ideology—where each worker may bloom, secure from the pests purveying contradictory thoughts.

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