2022 iPhone shipments fell 14.9% in holiday quarter, but all other brands did even worse

Posted By TheNewsCommenter: From 9to5mac.com: “2022 iPhone shipments fell 14.9% in holiday quarter, but all other brands did even worse”. Below is an excerpt from the article.

2022 iPhone shipments fell 14.9% year-on-year during the holiday quarter, and shipments for the calendar year were also down by 4%, according to the latest IDC data.

However, while that doesn’t look like great news, Apple actually fared better than any other brand in both the quarter, and across the year as a whole …

Market intelligence company IDC said that the final quarter of last year experienced the biggest decline in smartphone shipments ever seen in a single quarter, and that the year as a whole was the lowest number seen since 2013.

Worldwide smartphone shipments declined 18.3% year over year to 300.3 million units in the fourth quarter of 2022 (4Q22), according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. The drop marks the largest-ever decline in a single quarter and contributed to a steep 11.3% decline for the year. 2022 ended with shipments of 1.21 billion units, which represents the lowest annual shipment total since 2013 due to significantly dampened consumer demand, inflation, and economic uncertainties.

Indeed, said IDC, holiday quarter shipments were actually lower than in Q3 – the first time that has ever happened.

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